Logo Design

“[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.”  - Design guru Steven Gilliatt

Choosing an identity is one of the most important decisions a company makes. And the logo isn’t just about what’s on the paper, it’s part of the deep impressions a company makes on a person, the kind that become part of pop culture: “I’m a Mac person.” This kind of brand identity doesn’t come easily. You have to have a clear plan for your company. You have to be consistent in your policies and actions. You have to have a vision for the idea you want in the customer’s mind; and your identity needs to communicate these things and more.  source: logorange.com


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