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	<title>This is Daniel Moore</title>
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		<title>Logo Design</title>
		<link>http://www.ironicreversal.com/work/2010/01/02/2009-identity-design/</link>
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		<pubDate>Sun, 03 Jan 2010 03:23:13 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
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		<category><![CDATA[design for food]]></category>
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		<category><![CDATA[Logos]]></category>
		<category><![CDATA[NBA]]></category>
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		<description><![CDATA[&#8220;[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.”  - Design guru Steven Gilliatt
Choosing an identity is one of the most important decisions a company makes. And the logo isn&#8217;t just about what&#8217;s on the paper, it&#8217;s [...]]]></description>
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		<title>Branding+Design</title>
		<link>http://www.ironicreversal.com/work/2009/12/30/south-county-menswear-branding/</link>
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		<pubDate>Thu, 31 Dec 2009 00:08:16 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
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		<description><![CDATA[US-based contemporary fashion brand has enabled an ongoing communication solution as the brand continues to develop. These concepts were developed to communicate a relaxed yet sophisticated young-professional lifestyle, designing everything from logo and packaging to in-store imagery.
Problem: Create a clean, traditional, relaxed look for an American luxury young adult menswear line. Combine Luxury-classic  with a [...]]]></description>
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